Use this guide to review webpages for clarity, consistency, and user-friendliness.

Most of us don't read webpages the same way we read print. We scan, skim, and jump from place to place. So it's important to write in a web-friendly style. These editorial tips are guidelines, not hard-and-fast rules.

Content essentials checklist extended

Keep it handy while editing: Download the PDF

  •   Include the most important information at the top
  •   Use active voice
  •   Eliminate blocks of text
  •   Break up text with H2 and H3 headings
  •   Provide headings that are meaningful without supporting text
  •   Write headings in `Sentence case`, not `Title Case`
  •   Present information in bulleted lists whenever possible
  •   Write meaningful, descriptive link text
  •   Use at least one visual element from the Visual Style Guide
  •   Include illustrations/images for clarity and/or friendliness
  •   Use alt text for illustrations/images that convey substantive information
  •   Adhere to the Shared Terminology Guide
  •   Re-visit your content

Learn more about the directives above: check out the Extended Checklist.

Collected content resources