The John W. Hartman Center for Sales, Advertising & Marketing History is a centralized repository focused on primary sources documenting the history of advertising & marketing.  In addition to the J. Walter Thompson Company archives, the most comprehensive historical record of any advertising agency, the Center houses the collections of other key companies, trade associations, and individuals.  Our collections are housed in the David M. Rudenstein Rare Book and Manuscript Library. 

Research Guides

Student Curated Projects

The Hartman Center has participated in two Story+ projects, a six-week summer paid reserach experience for Duke students--graduate and undergraduate--interested in exploring approaches to humanities research.  The Hartman Center's projects combined original archival research with storytelling on a public platform that would showcase their research and offer future researchers fodder for their own exploration of our collections.

J. Walter Thompson Company Interactive Timeline

The J. Walter Thompson Company Timeline documents the 150-year history of the advertising agency.  It highlights the agency's contribution to the development and expansion of print, radio, and televistion advertising; technical acheivements; early advocacy of trademark and brand management; and it's early attention to market research and demographic trends.  It also highlights key personell and long-standing client relationships with advertisers such as Kraft, Kodak, Oscar Meyer, Ford Motor Co., and the United States Marines Corps.

Other Repositories and Institutions

A list of other repositories and cultural institutions that house collections relating to the history of advertising, marketing, business and technology.